There are many tips, lists, and tools to help you navigate through life. One tool that I’ve used since its introduction by Tom Peters in 1996, is a PERSONAL BRAND EQUITY EVALUATION. Tom outlines eight simple and thought-provoking questions that you can use to provide clarity on your journey.

The PERSONAL BRAND EQUITY EVALUATION is my #1 navigation tool for assessing my journey through life. I’ve used it since 1996 and update it every 90 days. I also recommend completing and reviewing a PERSONAL BRAND EQUITY EVALUATION every 90 days. Doing so will reduce the chances of stagnation and promote action, intention, clarity, and innovation in your life. It will also promote your connection to others.

A PERSONAL BRAND EQUITY EVALUATION by Tom Peters

1. I am known for: [2-4 items].
2. By this time next year, I plan also to be known for [1-2 more things].
3. My current project [which is:_________] is challenging me in the following [1-3 ways].
4. New stuff I’ve learned in the last 90 days includes [1-3 things].
5. Important additions to my Address Book in the last 90 days include [2-4 names].
6. My public—local/regional/national/global—“visibility program” consists of [2 things].
7. My principal “resume enhancement activity” for the next 90 days is [1 item].
8. My resume is discernibly different from last year’s on this date in the following [1-2 ways].