8 Questions You Can Use to Provide Clarity on Your Journey

There are many tips, lists, and tools to help you navigate through life. One tool that I’ve used since its introduction by Tom Peters in 1996, is a PERSONAL BRAND EQUITY EVALUATION. Tom outlines eight simple and thought-provoking questions that you can use to provide clarity on your journey.

The PERSONAL BRAND EQUITY EVALUATION is my #1 navigation tool for assessing my journey through life. I’ve used it since 1996 and update it every 90 days. I also recommend completing and reviewing a PERSONAL BRAND EQUITY EVALUATION every 90 days. Doing so will reduce the chances of stagnation and promote action, intention, clarity, and innovation in your life. It will also promote your connection to others.

A PERSONAL BRAND EQUITY EVALUATION by Tom Peters

  1. I am known for: [2-4 items].
  2. By this time next year, I plan also to be known for [1-2 more things].
  3. My current project [which is:_________] is challenging me in the following [1-3 ways].
  4. New stuff I’ve learned in the last 90 days includes [1-3 things].
  5. Important additions to my Address Book in the last 90 days include [2-4 names].
  6. My public—local/regional/national/global—“visibility program” consists of [2 things].
  7. My principal “resume enhancement activity” for the next 90 days is [1 item].
  8. My resume is discernibly different from last year’s on this date in the following [1-2 ways].

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All we have, as in all, personally or professionally, is the quality of our relationships!”

Tom Peters

A Message to Garcia

Elbert Hubbard was that rarest of beings–a philosophical businessman. In 1895 he founded the Roycrofters, a community of artisans selling handcrafted goods. A prolific author, he was a favorite of Henry Ford, Theodore Roosevelt, and other great leaders of his time.

A Message to Garcia is Hubbard’s most famous work. In it, he argues that the greatest hero is the man who simply does his job, completing the task no matter what the obstacles. Within Hubbard’s lifetime, the Message was reprinted more than any book besides the Bible.

Elbert Hubbard was one of the most interesting American characters of his time. He had a rare faculty of expression and he used it to serve the cause of common sense in this country.”  Henry Ford

Get your copy here through my Amazon Affiliate link: A Message to Garcia

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YOURSELF TO BLAME by Mayme White Miller

The experience, education, and training I’ve had in my life continually highlighted the significance of a sense of personal responsibility. I’ve been far from perfect, but I actively attempt to counter the trap of blaming others. This is a valuable key to keep us focused on our purpose, goals and objectives, rather than the conditions of the journey.

Dr. Ben Carson continually shares this valuable key to his professional maturity. Introduced to him early in his childhood by his Mother,  she had him read this poem every time he made an excuse, whined, or complained.

This simple poem was the catalyst to his amazing life. I hope it can provide similar insights and inspiration to you.

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